Strategically placed billboards promoting the 50th NCHA Futurity began appearing around the Dallas/Fort Worth Metroplex Thursday afternoon.

The 2011 NCHA Futurity will be the classic event’s 50th edition. The 2011 Borden Milk/NCHA World Championship Futurity will be the centerpiece of a three-week festival including a once-in-a-lifetime special event cutting, Western Bloodstock sales, the 2011 NCHA World Finals, ranch tours, a horsemanship clinic and more.

Mary Lee Dixon of Lamar Outdoor Advertising has provided billboard advertising space in eight prime locations to promote the event.

NCHA is reaching out to area horse lovers and to NCHA and AQHA members as well as national and international guests through the billboards, plus an extensive print, radio and television advertising campaign.

More on the events celebrating the history of the NCHA Futurity later . . .